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The tale of Fakira's success began in the 1950s when the late Fakirchand Gupta arrived in the city in search of livelihood. He started making chanachur and started selling it in and around Bistupur. Soon, his product became popular and and he found a foothold in the market. The Gupta scions have only furthered Fakirchand's legacy. 'My father had found that the citizens were fond of such stuff. So he began preparing chanachur at home
"Fakira Chanachur has now firmly established themselves as household names to accompany that evening cup of tea." - Telegraph News