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Laxminarayan Data's Chiwda is a household name for its savouries today. When this was started in 1935, little did he know that his humble mixture of flattened rice flakes, peanuts and spice would be identified as the taste of Pune. Babulal Laxminarayan Data, who began helping his father in the business by stirring the chiwda bhattis when he was 14, can make all the varieties of chiwda that they sell. They have recipes that are made without onions, garlic or even fried green chillies.
"The rice is a special variety grown in Karnataka and sent to MP to be pressed into poha. The secret of the chiwda’s popularity is its taste. " - Uppercrustindia.com
"Brand coverage on TV channel " - Srishti Channel